Researching Competitors’ Links Backlink analysis plays a crucial role in any SEO strategy for legal professionals, presenting opportunities to improve a law firm’s website’s authority and rankings. By utilizing various third-party tools such as Semrush, Ahrefs, Moz, and Majestic, legal professionals can conduct effective research on competitors’ backlink profiles. Each of these tools offers valuable insights, though they employ different indexing methods. Since Google’s internal backlink data isn’t available to third parties, competitor analysis using these tools is essential for gathering comprehensive backlink information. Semrush is highly recommended for backlink analysis due to its comprehensive features and user-friendly interface, followed by Ahrefs and Moz. While Majestic is useful, it may not be as comprehensive as the others. Semrush offers a range of subscription plans to suit different needs and budgets, making it suitable for…